A word from Sunita, the Mama behind Fraupow…
Well, our experience here at Fraupow over the past few years has blown my mind! On International Women’s Day 2021, following months of prep work, the first Fraupow Wearable Pump was launched.
We set up the business with a small team of women at the helm, all of us
juggling hard work and childcare, with the aim of creating a product and brand that would truly support women to pump milk and feed their children confidently and comfortably.
Our community began to grow
Over those first couple of years momentum built, the products won awards, and we celebrated together as the range went on sale at retailers including Mamas & Papas, John Lewis, Boots, Jojo Maman Bebe in the UK and Galaxus.ch and Obrist's Baby Rose in Switzerland.
We nervously watched the sales start coming in but what we didn't anticipate was the human stories behind those sales.
One Pump = One Mum
Every pump sold goes to a new Mum who is finding her way through learning to breastfeed her
Those Mums have engaged with us on social media, thanked us by email and
left us heartwarming reviews.
Their stories give life to this brand well beyond the product.
In return, we have worked hard to extend our support offering. We now have free Fraupow Feeding Rooms in shopping centres across the UK.
Every day these are accessed by
thousands of parents who get a little bit of support, comfort and a safe place to feed with Fraupow. The feedback we've had has been amazing.
I didn't expect Mums to go out of their way to email us to thank us for providing the space for them and their baby, but they have!
For Every Mum
We continue to support mums through pregnancy and the first year with our free midwife consultations. Fraupow Mamas can speak to a real midwife, for free, in the comfort of their own
Our online midwives have chatted to hundreds of Mums and helped them through
concerns about mastitis, latch, morning sickness, sleep regressions and much more.
Find out how to access services below
The Fraupow Family
Creating this support system for breastfeeding Mums and seeing how much they appreciate it
gives everyone on the team a bit of extra drive to make this succeed.
The awards are lovely, and seeing the Fraupow range on shelves in shops never gets old, but
it's the human stories that truly make us feel successful.
Welcome to the Fraupow family